Michalina Garbal

Created educational content – Writing articles and posts on animal health and care, based on reliable scientific sources. Focused on clarity of communication and tailoring content to the needs of the audience. Designed infographics and visual materials – Creating educational graphics and infographics to simplify complex information. Designed according to usability principles to ensure content is intuitive and easy to understand. Managed social media publications – Developing publication schedules, planning, and optimizing content for audience engagement, which involved analyzing user reactions and adjusting actions to meet their needs. Moderated user interactions – Responding to comments, messages, and likes, which helped build an engaged online community and quickly adapt content based on user feedback.

Employee Timekeeping Management – Overseeing the timekeeping of production employees, ensuring timeliness and compliance with relevant regulations. Collaborating with the HR department to update employee records and resolve current employment-related issues. Onboarding New Employees - Coordinating the onboarding process for new employees, including preparing necessary documentation, introducing work organization guidelines, and familiarizing them with procedures to ensure smooth integration into the team. Managing Employee Apparel and Equipment – Monitoring the condition of work clothing and keys issued to employees, including tracking inventory and ensuring compliance with occupational health and safety standards. Managing Organizational Documentation – Handling documentation related to work organization, including preparing reports, archiving important documents, and ensuring compliance with employee record-keeping and safety regulations. Inventory Management of Production Equipment – Supervising the tracking of non-production-related equipment, tools, and accessories, ensuring proper storage and managing availability for employees.

Creating Specialized Educational Content – Writing short, precise texts based on current scientific sources, which were then used in educational campaigns and on social media, ensuring accessibility and visual appeal. Team Management - Coordinating the work of a small creative team, ensuring project deadlines are met, and maintaining consistency in both the visual and factual communication of the brand. Creating Visual Content - Designing infographics and promotional graphics to educate and engage audiences, adhering to UX/UI principles to ensure clear, understandable, and visually attractive communication. Social Media Interaction Moderation – Actively managing comments, messages, and interactions on managed fan pages to build a positive brand image and enhance user engagement. Content Calendar Management – Preparing a content publication calendar based on seasonal trends, current events, and customer needs, while maintaining brand visual standards and optimizing communication.

Responsible for managing the oral care of patients, including administering anesthesia and monitoring animals until they regained consciousness and were safely handed back to their owners. Worked in the outpatient department, ensuring proper care for healthy animals, performing routine check-ups, and providing comfort during their visits. Assisted in perioperative care, ensuring patient safety and comfort before, during, and after surgical procedures. Supported veterinarians during surgical procedures by assisting with patient preparation and providing assistance during the surgery. Monitored the welfare of hospitalized animals, ensuring they received appropriate care and comfort during their recovery. Collected diagnostic samples, including blood and other laboratory specimens, in line with veterinary standards. Analyzed biological samples under a microscope, aiding in the diagnosis of animal conditions. Prepared medications based on dosages prescribed by veterinarians, ensuring correct administration and handling. Provided owners with guidance on the care of healthy animals, offering advice on preventive care and general animal wellness.

I designed and implemented landing pages using the Landingi platform, focusing on clear information hierarchy and intuitive user flow, which contributed to higher conversion rates. I monitored engagement metrics (CTR, session duration) and ran simple A/ B tests on headline and layout variations in Facebook Ads to continuously optimize user experience. I conducted content audits of websites and campaigns, reorganizing the post and messaging calendar to improve scannability and clarity of communication. I kept track of industry trends and changes to ensure our social media activities remained up-to-date and relevant.

Conducting Individual Consultations (via Google Meet): I diagnose behavioral issues in cats through interviews with the owners, environmental assessments, and information gathered from pre-session questionnaires. I translate feline behavior into understandable terms for owners, supporting the human-animal bond. Creating Multi-Stage Therapy Plans: Each client receives personalized recommendations in the form of a document outlining clear goals, step-by-step actions, and rationales based on both ethological and emotional perspectives. Developing the Diagnostic Process: I have implemented a two-stage questionnaire system (before and after booking) to assess the household situation, the cat's history, and the owner's expectations in advance of the consultation. Managing Client Relationships: I handle all communication, from booking consultations via my website, conducting consultations, to post-session follow-ups (e.g., adjusting recommendations, answering questions, providing ongoing support after several weeks). Creating Educational Resource Database: I provide each client with a Google Drive folder containing customized materials tailored to their specific situation. This includes therapeutic recommendations, checklists, PDF guides, action examples, and resources on animal welfare. Public Education and Prevention: I regularly manage thematic social media profiles and a blog dedicated to cat behavior and ethology. I cover topics such as the prevention of behavioral issues, feline welfare, human-cat relationships, and interpreting feline communication signals. Ethical Approach and Individualized Therapy: I work according to current scientific knowledge and ethical standards of animal behavior consulting-no force is used, and I prioritize respect for the cat's emotions and the owner's abilities. Each plan is grounded in the family's resources and the cat's individual needs.

Social Media Management: I create, manage, and optimize client profiles on social media platforms, including Facebook and Instagram, ensuring effective engagement with target audiences. Client Communication: I maintain regular phone and email communication with clients, addressing all inquiries related to social media management, and offering personalized support for their digital needs. Brand Image Management: I work on strengthening and maintaining the client's brand identity across social media, ensuring the content aligns with the brand's voice, mission, and values. Graphic Design for Social Media: I design visually appealing graphics and layouts using Canva to support content creation, ensuring that posts are aesthetically aligned with client branding and social media goals. Collaboration with Customer Support: I collaborate closely with the Customer Support team to streamline communication between the client and the company, ensuring smooth operations across all social media-related tasks. Social Media Strategy and Content Creation: I actively contribute to the development and execution of social media strategies aimed at increasing engagement and growing the client's digital presence, while also contributing to the company's blog.

Profile Management: I managed client profiles across various social media platforms, ensuring their online presence was active and in line with the client's branding. Client Communication & Support: I maintained consistent communication with clients, offering assistance and addressing their needs via email and phone. Content Creation: I created and scheduled posts, ensuring all content was engaging, relevant, and aligned with the client's objectives. Graphics & Design: I contributed to designing graphics for posts using Canva, ensuring that all visual content was of high quality and aligned with the client's branding.

Conducting detailed behavioral assessments – Analyzing feline behavior through interviews with guardians and video session observations, enabling accurate identification of issues such as aggression, anxiety, or undesirable habits. Developing individualized intervention plans - Creating tailored therapeutic plans for cats and their guardians, based on the latest behavioral research and best practices. Educating cat guardians - Delivering online training sessions and educational materials to help guardians understand feline needs and respond appropriately to behaviors, thereby enhancing quality of life for both cats and humans. Providing emotional and practical support to guardians – Offering guidance on stress management for pets, improving human-feline communication, and fostering a positive home environment.